Episode 5

full
Published on:

31st Jan 2024

From Strategy to Execution: Navigating Social Media Consistency for Entrepreneurs

In this episode, we delve deep into the realm of social media consistency and its pivotal role in brand growth and audience engagement. Beginning with a comprehensive definition of social media platforms, ranging from Instagram to YouTube, we debunk the myth of social media as the sole marketing avenue and emphasize the importance of diversification. Exploring the common advice of excelling on one platform, we stress the significance of selecting platforms aligning with your target audience's demographics and preferences.

Drawing from real-world examples, such as an HVAC company's strategic use of LinkedIn targeting C-suite clients, we navigate the evolving landscape of social media algorithms and the essence of consistency in maintaining audience engagement. Introducing the concept of "champagne campaigns," we outline a quarterly strategy for content priming and audience engagement, facilitating seamless content creation and alignment with business goals.

Transitioning into content creation, we discuss the challenges entrepreneurs face in maintaining consistency and introduce the concept of "content buckets" for diversified and engaging content. Utilizing series-based content, we highlight its effectiveness in fostering audience familiarity and engagement, with practical examples ranging from wedding tips to styling advice.

Further, we emphasize the importance of a cohesive brand voice and messaging document, facilitating brand recognition and audience trust. Finally, we delve into the significance of establishing routines for batch content creation, ensuring sustained engagement and minimizing last-minute posting dilemmas.

Concluding with actionable steps to implement a consistent social media strategy, we underscore the long-term benefits of strategic planning and execution. Whether you're a seasoned entrepreneur or embarking on your brand journey, this episode offers invaluable insights into harnessing the power of social media consistency for brand success.

Tune in for actionable strategies and expert guidance to elevate your social media game and amplify your brand presence. Remember, your brand is your story – let's tell it together.


Ashlyn Carter blog: https://ashlynwrites.com/my-3-step-marketing-content-plan/


Content Bucket Flow Chart Template Link

https://alirae.myflodesk.com/l3syrzmda7


Flodesk:

https://aliraehaney.com/flodesk

Use this link to get $50 off first paid year.


PowerSheets: https://cultivatewhatmatters.com/

Use code ALIRAEHANEY for 10% off at checkout.


Ali Rae Haney Brand Development Website

https://aliraehaney.com/


Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

Listen for free

Show artwork for The Ali Rae Haney Show

About the Podcast

The Ali Rae Haney Show
A Branding Podcast for Entrepreneurs
The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.

We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible.

But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way.

She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way.

So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit.

Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together.

Website: www.aliraehaney.com/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

Profile picture for Alexandra Haney

Alexandra Haney