Episode 4

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Published on:

24th Jan 2024

From Melodies to Market: A Luxury Brand Transformation for a SoCal Harpist

Seika Harp Case Study Show Notes

The Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand.

From there, she conducts a thorough brand analysis that results in improvements that can be made in order to target that business’s ideal client in a more consistent manner, ensuring that all client touch points are cohesive, both online and in person. 

This episode consists of a real client case study, one performed for Seika Harp, an event harpist in Southern California who was/is trying to break into the luxury wedding market. Ali explores the brand that Seika Dong, the owner of Seika Harp, had established up to their point of contact, then gives specific, tangible steps to bring to life the brand Seika envisions for Seika Harp.

These strategies include website copy and usability, social media strategy, email marketing pointers, and other marketing tactics that are specific to the wedding industry and will help Seika get in front of her ideal client.


Brand Strategy Framework Course:

https://photographyframeworkshop.com/products/brand-strategy-framework-course


Ali Rae Haney Brand Development Program Info:

https://aliraehaney.com/brand-development


Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

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About the Podcast

The Ali Rae Haney Show
A Branding Podcast for Entrepreneurs
The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.

We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible.

But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way.

She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way.

So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit.

Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together.

Website: www.aliraehaney.com/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney