Episode 6

full
Published on:

7th Feb 2024

Embracing Evolution: Pivoting Service Offerings Without Fear of Failure

The resounding line in this episode is: A pivot is not a failure!

This episode explores how to navigate a pivot in service offering both from two different scenarios:

  1. Where the circumstances are within your control (like your business isn't serving your current life's season).
  2. Where the circumstances are NOT within your control (like you were dealt a hard hand and now have to figure out a new way to generate revenue).

Both of these I have navigated myself...neither is easy! But there are ways to adapt and overcome and those are explored in this episode.


FREE Brand Audit Checklist

https://alirae.myflodesk.com/nusv43xj2s


Ali Rae Haney Brand Development Services Description

https://aliraehaney.com/brand-development


Join the Ali Rae Haney Show Insiders Facebook Group to keep the conversation going!

https://www.facebook.com/groups/2144518489214997

Listen for free

Show artwork for The Ali Rae Haney Show

About the Podcast

The Ali Rae Haney Show
A Branding Podcast for Entrepreneurs
The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.

We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible.

But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way.

She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way.

So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit.

Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together.

Website: www.aliraehaney.com/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

Profile picture for Alexandra Haney

Alexandra Haney