Episode 8

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Published on:

12th Jun 2024

Creative Content Creation: Social Media Strategies for Content Droughts

In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.

Key Takeaways:

  1. Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.
  2. Repurpose Old Content: Revisit and refresh high-performing posts. Most of your audience hasn't seen them yet.
  3. User-Generated Content: Utilize testimonials, reviews, and client stories to showcase your impact.
  4. Educational Posts: Break down industry jargon or share valuable tips. Educate your audience to build trust.
  5. Seasonal and Relevant Topics: Stay current by tying your content to trends and seasonal events.
  6. Personal Content: Share personal stories and experiences to build a connection with your audience.
  7. Use ChatGPT: Leverage AI to brainstorm content ideas and understand your audience better.

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LINKS

Entrepreneur Magazine

RX Bar IG Post by Jason Feifer

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Flodesk - 50% off your first year of Flodesk, email marketing provider

ChatGPT - Use AI as your marketing intern!

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About the Podcast

The Ali Rae Haney Show
A Branding Podcast for Entrepreneurs
The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.

We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible.

But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way.

She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way.

So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit.

Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together.

Website: www.aliraehaney.com/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney