Episode 1

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Published on:

3rd Jul 2024

Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"

In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book. 

  • Key Strategies:
  • The DRIP Matrix: Delegation, Replacement, Investment, Production
  • Time & Energy Audit: Track your time and identify tasks that make money and bring joy.
  • Buyback Rate: Calculate when to hire based on your productivity and profitability.
  • Hiring Tips: Start with an assistant for inbox and calendar management.
  • Standard Operating Procedures (SOPs): Document tasks to ease delegation and improve efficiency.
  • Perfect Week Planning: Schedule your time to balance work, family, and personal interests.


  • Personal Insights:
  • Reflect on overcoming challenges in hiring and delegating.
  • Implement routines to simplify life and enhance productivity.


This episode is packed with actionable insights to help entrepreneurs focus on what they love and grow their business effectively. Tune in to learn how to maximize your efforts and achieve your goals.


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About the Podcast

The Ali Rae Haney Show
A Branding Podcast for Entrepreneurs
The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.

We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible.

But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way.

She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way.

So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit.

Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together.

Website: www.aliraehaney.com/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney