Episode 7

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Published on:

6th Jun 2024

Kassie Layne: LIVE Brand Analysis of OBM and Photography Business

Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like.

Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential client.

After the analysis is complete, Ali presents her findings on a call with the business owner. Ali and Kassie discussed the following:

  • Brand values
  • Kassie's current and future offer suites
  • Ideal client description
  • How a personal brand impacts her multiple business ventures/dreams

If you'd like to schedule your brand analysis today, you can start by inquiring on my website:

www.aliraehaney.com/contact

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Links from today's show:

Kassie O'Driscoll's Website (OBM & Branding/Wedding Photographer)

www.kassielayne.com

Ali Rae Haney Brand Development Program Info:

https://aliraehaney.com/brand-development


Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

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About the Podcast

The Ali Rae Haney Show
A Branding Podcast for Entrepreneurs
The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.

We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible.

But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way.

She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way.

So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit.

Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together.

Website: www.aliraehaney.com/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney