Episode 1

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Published on:

24th Jan 2024

Tapping into the Intangibles: The Heartbeat of Branding

Welcome to the Ali Rae Haney Show! I'm Ali Rae, your host, and I'm thrilled to dive into the world of branding. As an English teacher turned brand developer and business owner, my journey has been a rollercoaster of lessons, pivots, and finding my true passion.

The Branding Journey:

From a photography business with zero background to brand development and photography, my love for small business owners keeps me fueled. My goal is to be your business best friend, delivering hard truths while cheering you on through the challenges of entrepreneurship.

Podcast Structure:

To honor my current season of life as a mom of three and business juggler, the show releases in seasons. Each season, including breaks, spans five weeks. Anticipation builds, and you'll be hearing from me consistently.

Unpacking the Intangibles of Branding:

  • Ideal Client Definition:
  • Dive deep into your ideal client's daily life, frustrations, and where they seek solutions.
  • Example: Analyzing a wedding photography business to understand the ideal client's desires, lifestyle, and problem-solving journey.
  • Unique Value Proposition (UVP):
  • Craft a concise statement that sets you apart in a sea of competition.
  • Essential for both product and service-based businesses.
  • Example: Delving into the UVP for a wedding photography business, focusing on service, professionalism, and efficiency.
  • Brand Messaging:
  • Identify ideal client frustrations and create a brand vocabulary for consistent messaging.
  • Example: Unveiling the messaging strategy for a wedding photography business, emphasizing keywords like "image," "legacy," and "heirloom."

Consistency is Key:

Branding is not a one-and-done task; it's the lifeblood of your business. Consistency across your UVP, messaging, and encounters with your audience builds the know, like, and trust factor.

A Living Document:

Whether you've been in business for a year or a decade, your brand evolves. Constantly update it based on learning about your ideal client, pivoting services, or changing client dynamics. Small tweaks can have a big impact.

As we wrap up the first episode, I hope these insights make your brand irresistible to your ideal client. Cheers, everybody!

BSF Course: https://photographyframeworkshop.com/products/brand-strategy-framework-course

Brand Development Program: https://aliraehaney.com/brand-development

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About the Podcast

The Ali Rae Haney Show
A Branding Podcast for Entrepreneurs
The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.

We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible.

But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way.

She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way.

So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit.

Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together.

Website: www.aliraehaney.com/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney