Episode 3

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Published on:

17th Jul 2024

How to Build Your Personal Brand and Become a Thought Leader

Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success.

Key Takeaways:

  • Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influence trends. Influencers may have a larger reach but less authority.
  • Becoming a Thought Leader: Consider the time commitment, consistency required, and potential for criticism before taking the leap.
  • The Power of Personal Branding: Develop your core values, niche, and a consistent brand message. Showcase your expertise and personality to build trust and connect with your audience.


Examples of Personal Brands

Jenna Kutcher (Branding & Marketing)

Katelyn James (Photography & Business)

Amy Porterfield (Online Marketing)

Gary Vaynerchuk (Social Media Marketing)

Neil Patel (Content Marketing)

Marie Forleo (Business Growth)


Action Items:

  • Define your core values and brand message.
  • Identify where your target audience spends time online.
  • Create engaging content and build a community around your brand.
  • Share your journey on social media by tagging @aliraehaney


Want to learn more?

Follow Ali Rae Haney on Instagram: @aliraehaney

Ready for branding or marketing strategy? Contact Ali now!


Links Mentioned in Today’s Episode

ESC Conference for creative small business owners in their growth phase.


PowerSheets: https://cultivatewhatmatters.com/

Use code ALIRAEHANEY for 10% off at checkout.


Created Colorful Color Analysis

You can book your analysis at createdcolorful.com/virtualcoloranalysis. Use code ALIRAE at checkout for $15 off your consult and be one step closer to the confidence you crave.

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About the Podcast

The Ali Rae Haney Show
A Branding Podcast for Entrepreneurs
The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.

We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible.

But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way.

She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way.

So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit.

Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together.

Website: www.aliraehaney.com/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney