Episode 5

full
Published on:

31st Jul 2024

Leveraging AI for Small Business Success: ChatGPT, Gemini, and More

In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO.

Main Points:

  • ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.
  • Gemini: Google's AI tool offering clear outputs even with minimal input, ideal for further exploration.
  • Perplexity: AI for real-time data and citations, perfect for industries needing up-to-date information.
  • TurboScribe: Transcribe podcast recordings with timestamps, making show notes precise and efficient.
  • Canva: Utilize AI for graphic design and image creation, enhancing social media and email marketing visuals.

We also highlight the importance of fine-tuning AI-generated content to maintain your unique voice and brand identity. Dive into AI today and tag @aliraehaney on IG to share how you're leveraging these tools!

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Codes Mentioned

Flodesk

https://aliraehaney.com/flodesk

Use this link to get $50 off your first paid year.

17Hats

Use this link to get $50 off your first paid year.

https://referrals.17hats.com/r/dzvnfbhgkb

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Others Mentioned

ESC Conference for creative entrepreneurs

Kassie Layne, Online Business Manager

Duo Collective, Branding & Digital Marketing Agency, specializing in SEO

Amy Wolterman, Calluna Collective - White Label Brand Designer and Web Designer/Developer

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About the Podcast

The Ali Rae Haney Show
A Branding Podcast for Entrepreneurs
The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place.

We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the best brands stay true to themselves across every touchpoint. This prior English teacher is going to reverse engineer what makes a brand irresistible.

But why does this matter? Because in today's crowded market, your brand isn't just a logo or a product. It's an experience, a feeling, a story. And Ali is here to guide you through the intricate world of branding, helping you unlock the potential of your brand and stay intentional every step of the way.

She’ll be sharing real stories from her own journey—from teacher to wedding photographer to becoming a brand development enthusiast. Expect tangible takeaways that can be converted into a to do list to make your brand as consistent as the sun coming up each morning. There will be some brand case studies, some business and marketing strategy, and some personal stories along the way.

So, if you're ready to gain some clarity in your branding, to transform your business or personal brand, hit that subscribe button now. Each episode is designed to equip you, inspire you, and maybe even challenge your perceptions a bit.

Thank you for joining me on this adventure. I can't wait to connect with you! Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together.

Website: www.aliraehaney.com/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney